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The purpose of this paper is to understand and show how public relations contributed to enhancing the visibility of Croatian non-profit organization Foundation “Croatia for Children” and its activities within its stakeholders, as well as how public relations contributed to the mobilization of target publics in Foundation’s activities.

Using a single case study approach, data were collected over a 12-month period. Quantitative and qualitative media research was applied in order to compare visibility of Foundation in the period before and after the strategic communication campaign.

Strategic communication campaign enhanced the visibility of Foundation “Croatia for Children” in national and local Croatian media and positioned it as the primary instance for children without an adequate parental care and children in need. However, local media devoted more attention comparing to the national media. All children wishes (1,000) were fulfilled by mobilizing the target publics.

The results derived from this case study cannot be generalized since they are based on a single case in one country.

This study can serve as a starting point for another research about the role and importance that public relations have in enhancing the visibility of non-profit organizations.

The results of this study point to the role and importance public relations have in the non-profit sector in order to proactively communicate with all stakeholders in society.

This paper aimed to research attitudes of women working in the Croatian public relations (PR) industry regarding office culture (networking, banter, dress codes, etc.).

This paper uses Bourdieu's habitus theory and analyses the experiences of women working in the Croatian PR industry with a focus on office culture. The study is based on 21 in-depth interviews with women working in the Croatian PR industry. Thematic analysis has been used to analyse data.

Although female employees (76.84%) dominate the PR industry in Croatia, the so-called masculine patterns still prevail in the PR sector. Results show that women are often exposed to gender discrimination but at the same time, they also perpetuate gender-based prejudices.

Employees in the PR industry should consider working on their own gender stereotypes that impact their patterns of behaviour. Relinquishment of the ideas of patriarchal essentialism would consequently change career progression opportunities, and it would particularly improve networking among women, which could lead to career advancement opportunities.

Structural changes are needed in society to avoid women perpetuating inequality through masculine behaviour and unrealistic expectations that many women cannot meet.

To the best of the author's knowledge, this paper is the first paper that explores gender-biased office culture in the Croatian PR industry. In doing so, the paper also applies Bourdieu's habitus theory, thus contributing to studying cultural masculinities from a Croatian perspective. The paper also introduces the concept of gender-biased behaviour.

Purpose: This paper aims to gain a deeper understanding of the relationship between gendered ageism and sustainable work in Croatian context through the perspective of the founders of the Association of Women 50+, the first association which gathers women aged 50 and above in the Republic of Croatia.

Method: Using a case study approach, semi-structured interviews with four founders of the Association of Women 50+ were conducted and the questions were divided into three sets. The Transcripts were analysed through unitising data and then the answers were fit into those three sets.

Findings: Gendered ageism represents a serious obstacle to employability and work progression for older women. Looking at the gendered ageism in the realm of the workplace through the eyes of four women, founders of Association of Women 50+, the first association in the Republic of Croatia which empowers women aged 50 and above discovers that gender ageism must not be ignored.

Research limitations: The results derived from this case study cannot be generalised since they are based on a single case in one country and the interview sample is small.

Social implications: The results derived from this case study can serve as a valuable resource for national political decision-makers to get a deeper understanding of the relationship between gendered ageism and sustainable work in the Republic of Croatia.

Originality/value of paper: The paper represents the first research on the relationship between gendered ageism and sustainable work in the Republic of Croatia for women aged 50 and above.

Purpose: The purpose of the chapter is to provide an overview of sustainability debates and a rationale for the book.

Method: A literature review was conducted prior to starting this book project, and this literature review is analysed and situated within a debate the book fosters.

Originality/Value: The paper outlines debate in the field of sustainability and provide a rationale for the book focusing on human sustainability, thus contributing towards extending knowledge on the sustainability concept and debates.

This paper aims to analyse the current literature on women in public relations to establish trends and areas of inquiry in the literature and identify research gaps for future research.

A total of 223 articles have been empirically analysed using thematic analysis to identify trends in the existing literature. The data has been coded and analysed per decade (1982–1989, 1990–1999, 2000–2009, 2010–2019). The articles have been identified by searching major journals in the field of public relations and communications, as well as snowballing from identified articles.

The results show that the majority of academic articles have been produced by using lived experiences of women working in the public relations industry and thus reflect the professional situation of female public relations employees. The results show that the position of women has reached a full circle in four decades of research and returned to the discriminatory work environment. Finally, the results show that a liberal feminist perspective has an advantage in the literature since the majority of works have been produced in the United States; however, there is an increase in authors calling for the use of socialist and radical feminism.

The paper provides a comprehensive literature review of works published in the field. The paper takes an empirical approach to the analysis rather than the descriptive one, which helped in identifying major trends in the research and identified a research gap for future inquiries.